MBA - MASTER OF BUSINESS ADMINISTRATION CONCENTRATION IN MARKETING IN DIGITAL ERA (MDigi) - DPU International College

MBA – MASTER OF BUSINESS ADMINISTRATION CONCENTRATION IN MARKETING IN DIGITAL ERA (MDigi)

Program Objectives

The program is uniquely designed for those wishing to acquire both the knowledge and skills necessary for a successful career as a middle level business executive and digital marketing professional. The program is an international curriculum which combines the business administration and digital marketing professional areas. The skills and knowledge obtained while attending this program enable one to excel in today’s marketplace. Specific courses in marketing in digital Era include: Strategic Brand Management in Digital Era, Digital Marketing, Global Marketing, Marketing Practices and Case Studies, Consumer Behavior Insights in Digital Era.

Students in this program will:

  • Learn closely from overseas visiting professors and practitioners in marketing in digital era.
  • Gain a unique combination of skills in business administration and in marketing in digital era.
  • Enhance professional skills for middle level management positions in private and public sectors.
Length of Program: 1.5 Years
Degree Requirement: 36 Credits

Semesters:

Semester 1: August – December
Semester 2: January – May
Summer: June – August
Program Timetable:
  • Saturday and Sunday from 9:00 a.m. to 4:00 p.m.
Postgraduate Applications Accepted: 
CIBA-International Program accepts Admission Applications throughout the year

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