The program is uniquely designed for those wishing to acquire both the knowledge and skills necessary for a successful career as a middle level business executive and digital marketing professional. The program is an international curriculum which combines the business administration and digital marketing professional areas. The skills and knowledge obtained while attending this program enable one to excel in today’s marketplace. Specific courses in marketing in digital Era include: Strategic Brand Management in Digital Era, Digital Marketing, Global Marketing, Marketing Practices and Case Studies, Consumer Behavior Insights in Digital Era.
Students in this program will:
Length of Program: 1.5 Years
Degree Requirement: 36 Credits
Semester 1: August – December
Semester 2: January – May
Summer: June – August
- Saturday and Sunday from 9:00 a.m. to 4:00 p.m.
Postgraduate Applications Accepted:
CIBA-International Program accepts Admission Applications throughout the year